Every sales manager knows that the best way of increasing sales it to improve the efficiency and effectiveness of his sales people.
Easier said than done:
You urge them to increase their call rate: "Admin keeps us in the office!"

You urge them to keep better contact reports: "Then we’ll have less time to contact the customer!"

You try to find out which prospects have been neglected, why good prospects said no, and which of your sales   people have the highest hit rates. It’s not that easy is it?

This is why more and more sales organizations are switching from tickler boxes and filing cabinets to computerised sales automation systems. Because they help your salespeople become more efficient and effective, and keep you in touch with exactly what’s going on in your department.

Customer Care is a sales automation system that:

• Helps the salesman plan his calls, while actually relieving the burden of paperwork and
• Provides the sales manager with a wealth of up-to-date information on the entire sales function, right at his fingertips.

It helps the salesman by making him more productive and it helps the sales manager by monitoring his sales strategy

Customer Care is a sophisticated but easy to use system that works in five simple steps

• All contact notes and follow directives are jotted down by the salesmen in their diaries immediately after every sales call or at the end of each day
• These notes are captured promptly into the system, ensuring that at all times it reflects the status of every single account and the activities of every salesman
• Customer Care automatically generates weekly diaries for each salesman, indicating whom they should contact and sketching the status of the account.
• Customer Care also provides a wide range of management reports allowing the sales manager to highlight opportunities and identify problem areas
• Customer Care controls an automated personalized and "intelligent" mail campaign that ensures you keep in touch with all customers and prospects.

Many sales automation systems fail to meet the expectations they create

Customer Care works because it does much more for the salesman as well as the sales manager, than just monitor sales activity. It works because it has very significant built in benefits for the salesman.

• It reduces the burden of paperwork
• It helps him plan his week for maximum efficiency
• It prompts him with key information on everyone he will be seeing
• It takes care of all customer correspondence
• It helps him analyze his effectiveness
• It allows him to spend more time selling, and to sell more successfully

Customer Care works because it is in the salesman's interest to make it work.

The most compelling reason to invest in a sales automation system is that it boosts sales. In addition to a sharply rising sales curve, Customer Care has much to offer the sales and marketing manager

• Salesman performance analyses
• Customer evaluation reports
• Workload assessment and optimal territory management
• Lead management programs including a systematic personalized mail program.
• Sales and market trend analyses
• Essential input for strategy development

In essence Customer Care allows the sales manger to have at his fingertips, the information he needs to get the most out of his sales team and his market.